{"id":2878,"date":"2026-03-05T02:00:33","date_gmt":"2026-03-05T08:00:33","guid":{"rendered":"https:\/\/somos-hermanos.mx\/?p=2878"},"modified":"2026-03-04T19:03:12","modified_gmt":"2026-03-05T01:03:12","slug":"una-botella-con-causa-que-alimenta-a-mexico-30-anos-de-bamx","status":"publish","type":"post","link":"https:\/\/somos-hermanos.mx\/index.php\/2026\/03\/05\/una-botella-con-causa-que-alimenta-a-mexico-30-anos-de-bamx\/","title":{"rendered":"Una botella con causa que alimenta a M\u00e9xico: 30 a\u00f1os de BAMX"},"content":{"rendered":"

En el marco del 30 aniversario de la Red de Bancos de Alimentos de M\u00e9xico (Red BAMX)<\/strong> una red nacional conformada por 59 Bancos de Alimentos, Zoe Water present\u00f3 una botella edici\u00f3n especial con etiqueta conmemorativa, dise\u00f1ada para visibilizar tres d\u00e9cadas de impacto en el combate a la inseguridad alimentaria y el desperdicio de alimentos en M\u00e9xico.<\/p>\n

Esta edici\u00f3n especial contempl\u00f3 la producci\u00f3n de 15,000 botellas con imagen institucional de la Red BAMX, logrando una exposici\u00f3n estrat\u00e9gica en puntos de venta a nivel nacional a trav\u00e9s de Walmart y HEB. <\/strong>La presencia en estas cadenas de autoservicio permiti\u00f3 que el mensaje social de la campa\u00f1a alcanzara miles de consumidores en todo el pa\u00eds, fortaleciendo el posicionamiento de la Red como referente nacional en seguridad alimentaria.<\/p>\n

Una plataforma de visibilidad con alcance masivo<\/strong><\/p>\n

M\u00e1s que una edici\u00f3n conmemorativa, esta iniciativa se consolid\u00f3 como una plataforma de comunicaci\u00f3n social a gran escala.<\/p>\n

En los \u00faltimos dos a\u00f1os, la alianza entre Zoe Water y la Red BAMX ha permitido incorporar el logo institucional y un c\u00f3digo QR informativo en m\u00e1s de 6 millones de botellas, transformando cada unidad en un canal de sensibilizaci\u00f3n sobre el desperdicio de alimentos y la necesidad de acci\u00f3n colectiva frente al hambre.<\/p>\n

La edici\u00f3n especial por el 30 aniversario refuerza esta estrategia, integrando el mensaje de la Red directamente en el punto de decisi\u00f3n de compra y ampliando significativamente su exposici\u00f3n en anaquel a nivel nacional.<\/p>\n

\u201cLa campa\u00f1a se basa en la empat\u00eda, la acci\u00f3n colectiva y la responsabilidad social. Queremos que nuestros consumidores se sientan parte de algo m\u00e1s grande y que comprendan que peque\u00f1as decisiones pueden generar grandes transformaciones. Con esta edici\u00f3n especial, Zoe Water reafirma su compromiso de impulsar un impacto real en miles de personas\u201d, se\u00f1al\u00f3 H\u00e9ctor Cruzado, CEO de Zoe Water.<\/p>\n

\u201cPara la Red BAMX, la visibilidad es una herramienta de movilizaci\u00f3n. <\/strong>Cuando una marca con presencia nacional decide integrar nuestra causa en millones de productos, el mensaje trasciende y se convierte en conciencia colectiva. Esta alianza demuestra c\u00f3mo el sector privado puede amplificar el impacto social desde el punto de venta\u201d, coment\u00f3 Mariana Jim\u00e9nez, Directora General de la Red BAMX.<\/p>\n

Agua y alimento: derechos esenciales en contextos de emergencia<\/strong><\/p>\n

Adem\u00e1s del componente de visibilidad y sensibilizaci\u00f3n, la alianza contempla acciones concretas de apoyo en contextos de emergencia.<\/p>\n

Zoe Water colaborar\u00e1 con el suministro de agua embotellada para comunidades afectadas por desastres naturales y, en coordinaci\u00f3n con aliados estrat\u00e9gicos, impulsar\u00e1 la instalaci\u00f3n de sistemas de filtrado y potabilizaci\u00f3n, fortaleciendo la capacidad de respuesta ante crisis.<\/p>\n

El acceso al agua potable y a la alimentaci\u00f3n adecuada son derechos humanos fundamentales. Esta alianza integra visibilidad, acci\u00f3n y corresponsabilidad social para contribuir a garantizar condiciones m\u00ednimas de supervivencia y dignidad en momentos cr\u00edticos.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

En el marco del 30 aniversario de la Red de Bancos de Alimentos de M\u00e9xico (Red BAMX) una red nacional conformada por 59 Bancos de Alimentos, Zoe Water present\u00f3 una botella edici\u00f3n especial con etiqueta conmemorativa, dise\u00f1ada para visibilizar tres d\u00e9cadas de impacto en el combate a la inseguridad alimentaria y el desperdicio de alimentos […]<\/p>\n","protected":false},"author":17,"featured_media":2871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[492,4275,237,4256,4265,3970,4270,4267,4229,743,781,4104,4258,3150,4259,4268,4264,4272,4262,4261,3616,4269,4274,4266,4273,4255,4254,377,3045,4271,4260,4263,4257],"class_list":["post-2878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-accion-colectiva","tag-agua-embotellada","tag-aliados-estrategicos","tag-bancos-de-alimentos","tag-cadenas-de-autoservicio","tag-capacidad-de-respuesta","tag-codigo-qr","tag-comunicacion-social","tag-corresponsabilidad-social","tag-derechos-humanos","tag-desastres-naturales","tag-desperdicio-de-alimentos","tag-edicion-especial","tag-empatia","tag-etiqueta-conmemorativa","tag-gran-escala","tag-heb","tag-hector-cruzado","tag-imagen-institucional","tag-inseguridad","tag-inseguridad-alimentaria","tag-logo-institucional","tag-mariana-jimenez","tag-mensaje-social","tag-presencia-nacional","tag-red-bamx","tag-red-de-bancos-de-alimentos","tag-responsabilidad-social","tag-sector-privado","tag-sensibilizacion","tag-visibilizar","tag-walmart","tag-zoe-water"],"yoast_head":"\nUna 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