{"id":1869,"date":"2025-10-14T02:00:09","date_gmt":"2025-10-14T08:00:09","guid":{"rendered":"https:\/\/somos-hermanos.mx\/?p=1869"},"modified":"2025-10-13T22:24:12","modified_gmt":"2025-10-14T04:24:12","slug":"25-anos-del-caracol-de-plata","status":"publish","type":"post","link":"https:\/\/somos-hermanos.mx\/index.php\/2025\/10\/14\/25-anos-del-caracol-de-plata\/","title":{"rendered":"25 a\u00f1os del Caracol de Plata"},"content":{"rendered":"<p>Este a\u00f1o, Cemefi celebra 25 a\u00f1os del <strong>Caracol de Plata<\/strong>\u00ae, la iniciativa que promueve la responsabilidad social en Iberoam\u00e9rica a trav\u00e9s de la comunicaci\u00f3n, y que por m\u00e1s de dos d\u00e9cadas ha premiado campa\u00f1as que inspiran, transforman y movilizan a favor de causas sociales.<\/p>\n<p>En esta edici\u00f3n conmemorativa, Cemefi, la Bolsa Mexicana de Valores y el Consejo de la Comunicaci\u00f3n, como organismos promotores de principios como la sostenibilidad y la responsabilidad social, entregaron el premio de manera conjunta a los ganadores del <strong>Caracol de Plata<\/strong>\u00ae &#8211; 25 a\u00f1os.<\/p>\n<p>El concurso <strong>Caracol de Plata<\/strong>\u00ae tiene dos ediciones, profesional y universitario, y en cada una se eval\u00faan mensajes de beneficio social en las categor\u00edas cartel, audiovisuales, voluntariado, campa\u00f1as y medios digitales.<\/p>\n<p>Aquellos que destacan por su creatividad, originalidad y trascendencia, abordando diversos temas como salud, educaci\u00f3n, medio ambiente y derechos humanos, son los ganadores en cada categor\u00eda y reciben una escultura de metal en forma de Caracol de Plata.<\/p>\n<p>\u201cPara Cemefi es un motivo de gran orgullo celebrar los primeros 25 a\u00f1os de este reconocimiento internacional, que distingue a las campa\u00f1as publicitarias con contenido social producidas en Am\u00e9rica Latina, Espa\u00f1a y Portugal. Con el <strong>Caracol de Plata\u00ae<\/strong>, buscamos sensibilizar y movilizar a la sociedad en torno a problem\u00e1ticas urgentes, activar la corresponsabilidad ciudadana, de la mano del compromiso de las empresas y de las organizaciones que producen mensajes con causa social.<\/p>\n<p>Este reconocimiento ha sido clave, para impulsar la responsabilidad social a trav\u00e9s de la comunicaci\u00f3n, mostrando que la publicidad puede ser una poderosa herramienta para el cambio positivo\u201d se\u00f1ala Ricardo Bucio, presidente ejecutivo de Cemefi.<\/p>\n<p>\u201cEl prestigio del Caracol de Plata radica en su capacidad para conmover e inspirar. Cada mensaje es una invitaci\u00f3n a mirar de frente los desaf\u00edos sociales y transformarlos en acciones de cambio. Desde la Bolsa Mexicana de Valores celebramos a quienes, con creatividad y sensibilidad, usan la comunicaci\u00f3n como una fuerza positiva para construir una sociedad m\u00e1s emp\u00e1tica, solidaria y comprometida con los dem\u00e1s\u201d, coment\u00f3 Marcos Mart\u00ednez, presidente del Consejo del Grupo BMV.<\/p>\n<p>\u201cEn M\u00e9xico hay miles de empresas que cumplen con su dimensi\u00f3n social y econ\u00f3mica, generando empleo, impulsando el desarrollo y mejorando la calidad de vida de millones de familias. Una de las formas m\u00e1s poderosas en la que pueden contribuir es creando y difundiendo mensajes de beneficio social.<\/p>\n<p>Por eso, proyectos como <strong>Caracol de Plata <\/strong>son tan relevantes, porque buscan inspirar a las empresas a asumir su dimensi\u00f3n social haciendo uso de una de las herramientas m\u00e1s poderosas, la comunicaci\u00f3n responsable\u201d dijo Salvador Villalobos.<\/p>\n<p>Esta iniciativa, que naci\u00f3 en el a\u00f1o 2000, premia mensajes con impacto positivo, ideados por agencias, empresas, medios de comunicaci\u00f3n, organizaciones y estudiantes universitarios que utilizan la creatividad para generar conciencia y cambios sociales. Desde entonces, se han evaluado m\u00e1s de 3,000 campa\u00f1as, pero solo pocas han recibido la escultura <strong>Caracol de Plata<\/strong>, s\u00edmbolo de excelencia en la comunicaci\u00f3n con causa.<\/p>\n<p>Para celebrar los 25 a\u00f1os del reconocimiento Caracol de Plata\u00ae, este galard\u00f3n reafirma que la comunicaci\u00f3n con causa tiene el poder de inspirar, unir y transformar. Cada mensaje premiado en este cuarto de siglo es testimonio de c\u00f3mo la creatividad puede convertirse en motor de cambio social y en un legado que seguir\u00e1 motivando a nuevas generaciones a comunicar con responsabilidad, sensibilidad y esperanza.<\/p>\n<p><strong>Caracol de Plata\u00ae<\/strong> reafirma su compromiso de seguir impulsando la creatividad en mensajes de beneficio social, reconociendo a quienes hacen de la comunicaci\u00f3n una herramienta de transformaci\u00f3n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1860 size-full\" src=\"https:\/\/somos-hermanos.mx\/wp-content\/uploads\/2025\/10\/img-20251013-wa00192343920439171052102.jpg\" alt=\"\" width=\"806\" height=\"607\" srcset=\"https:\/\/somos-hermanos.mx\/wp-content\/uploads\/2025\/10\/img-20251013-wa00192343920439171052102.jpg 806w, https:\/\/somos-hermanos.mx\/wp-content\/uploads\/2025\/10\/img-20251013-wa00192343920439171052102-300x226.jpg 300w, https:\/\/somos-hermanos.mx\/wp-content\/uploads\/2025\/10\/img-20251013-wa00192343920439171052102-768x578.jpg 768w\" sizes=\"auto, (max-width: 806px) 100vw, 806px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este a\u00f1o, Cemefi celebra 25 a\u00f1os del Caracol de Plata\u00ae, la iniciativa que promueve la responsabilidad social en Iberoam\u00e9rica a trav\u00e9s de la comunicaci\u00f3n, y que por m\u00e1s de dos d\u00e9cadas ha premiado campa\u00f1as que inspiran, transforman y movilizan a favor de causas sociales. En esta edici\u00f3n conmemorativa, Cemefi, la Bolsa Mexicana de Valores y [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1862,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[205,1528,1531,1527,1536,150,1529,1532,1533,1538,1530,1534,1535,1269,377,1537],"class_list":["post-1869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-america-latina","tag-bolsa-mexicana-de-valores","tag-campanas-publicitarias","tag-caracol-de-plata","tag-causa-social","tag-cemefi","tag-consejo-de-la-comunicacion","tag-contenido-social","tag-espana","tag-grupo-bmv","tag-mensajes-de-beneficio-social","tag-portugal","tag-problematicas-urgentes","tag-reconocimiento-internacional","tag-responsabilidad-social","tag-ricardo-bucio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>25 a\u00f1os del Caracol de Plata - Historias que inspiran...<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/somos-hermanos.mx\/index.php\/2025\/10\/14\/25-anos-del-caracol-de-plata\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"25 a\u00f1os del Caracol de Plata - Historias que inspiran...\" \/>\n<meta property=\"og:description\" content=\"Este a\u00f1o, Cemefi celebra 25 a\u00f1os del Caracol de Plata\u00ae, la iniciativa que promueve la responsabilidad social en Iberoam\u00e9rica a trav\u00e9s de la comunicaci\u00f3n, y que por m\u00e1s de dos d\u00e9cadas ha premiado campa\u00f1as que inspiran, transforman y movilizan a favor de causas sociales. 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